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Research papers

An experimental enquiry into sponsoring

At the Copenhagen Business School we have been running a research project concerned with sponsoring since the late eighties. In the present paper some conclusions and some late findings from this programme are presented.

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Authors: Flemming Hansen, Lene Scotwin
Company: KANTAR TNS Malaysia
March 15, 1995
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Citation

Hansen and Scotwin (1995a, March 15). An experimental enquiry into sponsoring . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/an-experimental-enquiry-into-sponsoring-